Bold Spirits, Rise
Bold Spirits, Rise
Client
Client
DeLeón
DeLeón
Type
Type
Commercial
Commercial
Services
Services
Casting, Movement Direction, Choreography
Casting, Movement Direction, Choreography
YEAR
YEAR
2024
2024
OVERVIEW
OVERVIEW
DELEÓN Tequila is launching its global campaign "Bold Spirits, Rise" celebrating those who embrace their creative drive (or spirit) and inspire others to do the same. Through the "Bold Spirits, Rise" platform, DELEÓN will open doors – giving rising talent a space to connect, collaborate, and showcase their creativity on the main stage through music and dance.
“I’d been in touch with (choreographer) Shay Latukolan for many years and this project finally gave us the opportunity to collaborate. I love bringing choreography to life through dance and camera movement. The brief was to create a dynamic flow state through movement - a perfect synergy that glides us through the world of the brand and shapes its irreverent identity.” - Ben Strebel, director
DELEÓN Tequila is launching its global campaign "Bold Spirits, Rise" celebrating those who embrace their creative drive (or spirit) and inspire others to do the same. Through the "Bold Spirits, Rise" platform, DELEÓN will open doors – giving rising talent a space to connect, collaborate, and showcase their creativity on the main stage through music and dance.
“I’d been in touch with (choreographer) Shay Latukolan for many years and this project finally gave us the opportunity to collaborate. I love bringing choreography to life through dance and camera movement. The brief was to create a dynamic flow state through movement - a perfect synergy that glides us through the world of the brand and shapes its irreverent identity.” - Ben Strebel, director
Represented
Represented
BY PLUE
BY PLUE
Choreographer - Shay Latukolan
Management - Lars Bothe
Artist Handling - Prabaswara Wiropranoto
Agent - Naïm Ymani Latukolan
Talents [Dancers] - Kikz Katika, Stefano A. Addae, Gabriel Goux, Devon Suriya Abdoelhafiezkhan, Kirsten de Vos, Mezack Sahetapy, Cedella Steur & Jeremy Ijssel de Schepper
Choreographer - Shay Latukolan
Management - Lars Bothe
Artist Handling - Prabaswara Wiropranoto
Agent - Naïm Ymani Latukolan
Talents [Dancers] - Kikz Katika, Stefano A. Addae, Gabriel Goux, Devon Suriya Abdoelhafiezkhan, Kirsten de Vos, Mezack Sahetapy, Cedella Steur & Jeremy Ijssel de Schepper
OTHER CREDITS
Production – Biscuit Filmworks
Directo - Ben Strebel
Founding Partner - Shawn Lacy
Executive Producer - Andrew Travelstead
Producer - Jacob Swan Hyam
Head of Production - Sean Moody
Director of Photography - Ben Todd
Production Designer - Șerban Porupca
Wardrobe Stylist - Ina Isbǎsescu
Makeup Artist - Andreea Dârdea
Hair Stylist - Nicoleta Toader
Agency – Translation NY
CEO - Steve Stoute
CCO - Jason Campbell
Creative Director -Gin Chen
Creative Director - Gio Serrano
Senior Art Director - Dupree Bostic
Senior Copywriter - Lucas Kelly
Senior Project Manager - Stesha Moore
Account Director -Taylor West
Senior Account Executive - Laura Palacino
Head of Production - Alison Hill
Executive Producer - Alice Cottle
Producer - Kristen Wiggs
Editor - Amber Saunders
Colorist - Luke Morrison
CREDITS
Production – Biscuit Filmworks
Directo - Ben Strebel
Founding Partner - Shawn Lacy
Executive Producer - Andrew Travelstead
Producer - Jacob Swan Hyam
Head of Production - Sean Moody
Director of Photography - Ben Todd
Production Designer - Șerban Porupca
Wardrobe Stylist - Ina Isbǎsescu
Makeup Artist - Andreea Dârdea
Hair Stylist - Nicoleta Toader
Agency – Translation NY
CEO - Steve Stoute
CCO - Jason Campbell
Creative Director -Gin Chen
Creative Director - Gio Serrano
Senior Art Director - Dupree Bostic
Senior Copywriter - Lucas Kelly
Senior Project Manager - Stesha Moore
Account Director -Taylor West
Senior Account Executive - Laura Palacino
Head of Production - Alison Hill
Executive Producer - Alice Cottle
Producer - Kristen Wiggs
Editor - Amber Saunders
Colorist - Luke Morrison
Let’s create something memorable together
Let’s create something memorable together
Let’s create something memorable together
