Nike’s Member Days FA23 campaign celebrated community, movement, and personal empowerment through a dynamic blend of sport and style. Movement direction by Lars Bohte and Leonarda Lovrekovic infused the visuals with high energy choreography that emphasized individuality and collective rhythm. Their creative approach transformed everyday athleticism into expressive motion, reinforcing Nike’s message of inclusivity and movement as a form of self-expression.

Shortlisted - 1.4 Awards - On The Cusp
1. 4 Award: Winners - Dance (Silver)

"Collaborating with the skilled movement directors, Lars Bothe and Leonarda Lovrekovic, transformed the project into a captivating experiment on set. This approach allowed each individual dancer to stay true to their unique style." Camille Boumans