Tyla
Tyla
Client
Client
Mercedes-Benz
Mercedes-Benz
Type
Type
Performance
Performance
Services
Services
Casting, Movement Direction & Choreography
Casting, Movement Direction & Choreography
YEAR
YEAR
2025
2025
OVERVIEW
OVERVIEW
At the Mercedes-Benz CLA world premiere in Rome, Plue Agency was behind the show direction, choreography, and movement direction for Tyla’s powerful performance. Dressed in fiery red, Tyla opened with her hit “Water” and was joined by dancers in perfect sync, creating an electric and unforgettable moment. The agency’s creative vision brought movement together seamlessly.
At the Mercedes-Benz CLA world premiere in Rome, Plue Agency was behind the show direction, choreography, and movement direction for Tyla’s powerful performance. Dressed in fiery red, Tyla opened with her hit “Water” and was joined by dancers in perfect sync, creating an electric and unforgettable moment. The agency’s creative vision brought movement together seamlessly.
Represented
Represented
BY PLUE
BY PLUE
Choreographer - Shay Latukolan
Managed by - Lars Bothe
Creative Producer Plue - Leonarda Lovrekovic
Agent - Naïm Ymani Latukolan
Talents [Dancers] - Pauline Casino, Stefano A. Addae, Didde-Mie Lykke, Joshua Okonkwo, Maikolo Fekitoa, Daniel Asamoah, Luciano Hiwat, Devanté Walden, Chloe Simons, Jade Monteban, Mezack Sahetapy, Rosa Thomford, Kirsten de Vos, Xenisa-Xhanee Scheek, Peter Valentin & Valentina Vernia
Choreographer - Shay Latukolan
Managed by - Lars Bothe
Creative Producer Plue - Leonarda Lovrekovic
Agent - Naïm Ymani Latukolan
Talents [Dancers] - Pauline Casino, Stefano A. Addae, Didde-Mie Lykke, Joshua Okonkwo, Maikolo Fekitoa, Daniel Asamoah, Luciano Hiwat, Devanté Walden, Chloe Simons, Jade Monteban, Mezack Sahetapy, Rosa Thomford, Kirsten de Vos, Xenisa-Xhanee Scheek, Peter Valentin & Valentina Vernia
OTHER CREDITS
Creative Director - Tanisha Scott
Creative Producer - Natalie Galaxy
Music - Matthew Burnett, AJ Ramirez, Mike Rowland, Benji B
Show - Mark Achterberg, Elisa Rüge
Stills - Eye Attraction, Diogo, Benoi Florençon, Tyrell Hampton
Dancers styling - Francesca Izzi, Noemi Baris, Luca Piscitelli
Consul Studio - concept, creative direction, performance, talent
Teamx Worldwide - content creative, location, event mgmt
Mazarine group - production and fabrication
Karla Otto - press and media
Tyla
Tyla stylist - Ron Harleben
Tyla stylist assist - Ashley Weiler
Tyla mua - Saba
Tyla hairstylist - Yusuf
Tyla hairstylist assist - Ahmad Christopher
Tyla nails - Nikki Panic
Tour manager - Casey Elisha
Road manager - Nicole Wallace - White
Management - Tirinda, Brandon V. Hixon, Colin Gayle
CREDITS
Creative Director - Tanisha Scott
Creative Producer - Natalie Galaxy
Music - Matthew Burnett, AJ Ramirez, Mike Rowland, Benji B
Show - Mark Achterberg, Elisa Rüge
Stills - Eye Attraction, Diogo, Benoi Florençon, Tyrell Hampton
Dancers styling - Francesca Izzi, Noemi Baris, Luca Piscitelli
Consul Studio - concept, creative direction, performance, talent
Teamx Worldwide - content creative, location, event mgmt
Mazarine group - production and fabrication
Karla Otto - press and media
Tyla
Tyla stylist - Ron Harleben
Tyla stylist assist - Ashley Weiler
Tyla mua - Saba
Tyla hairstylist - Yusuf
Tyla hairstylist assist - Ahmad Christopher
Tyla nails - Nikki Panic
Tour manager - Casey Elisha
Road manager - Nicole Wallace - White
Management - Tirinda, Brandon V. Hixon, Colin Gayle
Let’s create something memorable together
Let’s create something memorable together
Let’s create something memorable together
