Shay Latukolan
Shay Latukolan is a multidisciplinary creative who brings music to life through movement, crafting powerful visual narratives across stage and screen. As a director, movement director, and choreographer at Plue Agency, Shay collaborates closely with artists and clients to amplify their vision—whether through choreography, creative direction, or consulting. Inspired by eclectic cinema, he weaves storytelling and movement into emotionally resonant experiences that leave a lasting impact
“The style completely shifts depending on whether I’m working with house music, experimental sounds, or something else entirely.”
A visionary in dance and direction, Shay Latukolan has carved a unique path in the industry. His signature style — organic, expressive, and cinematic — has led to collaborations with global icons such as Childish Gambino, Rosalía, Stormzy, and Jungkook, to name a few. Drawing inspiration from legendary filmmakers like Martin Scorsese and Wes Anderson, Shay infuses narrative depth into his choreography, transforming movement into storytelling. From viral sensations to award-winning projects, he continues to push the art form forward, bringing authenticity and emotion to every step.
