Linen Moves
Linen Moves
Client
Client
GAP
GAP
Type
Type
Commercial
Commercial
Services
Services
Movement Direction & Choreography
Movement Direction & Choreography
YEAR
YEAR
2024
2024
OVERVIEW
OVERVIEW
Gap’s “Linen Moves” campaign, inspired by Jungle’s viral “Back on 74” video, features Grammy Award-winning artist Tyla dancing in GAP’s Spring 2024 linen collection. Choreographed by Shay Latukolan with assistance from Lars Bohte, the campaign showcases expressive movement that highlights the fluidity and comfort of the linen apparel.
This collaboration transformed the campaign into a cultural moment, blending fashion, music, and dance to celebrate individuality and selfexpression.
Gap’s “Linen Moves” campaign, inspired by Jungle’s viral “Back on 74” video, features Grammy Award-winning artist Tyla dancing in GAP’s Spring 2024 linen collection. Choreographed by Shay Latukolan with assistance from Lars Bohte, the campaign showcases expressive movement that highlights the fluidity and comfort of the linen apparel.
This collaboration transformed the campaign into a cultural moment, blending fashion, music, and dance to celebrate individuality and selfexpression.
Represented
Represented
BY PLUE
BY PLUE
Choreographer - Shay Latukolan
Choreographer's Assistant - Lars Bohte
Assistant Choreographer - Oriane Serveille
Choreographer - Shay Latukolan
Choreographer's Assistant - Lars Bohte
Assistant Choreographer - Oriane Serveille
OTHER CREDITS
Director - Charlie Di Placido
Director - J Lloyd
Creative - Calvin George
Executive producer - Matthew Craig
Steadicam - Gary Kent
Dancers - Oriane Serveille, Will West, Mette Linturi, Maikolo Fekitoa , Didde-mie From , Honey Makwana, Belen Mar Leroux, Stefano A Addae, Benjamin Williams, Dylan Mayoral, Zhane Samuels, Naomi Ferne, David Cottle, Samuel Mena Garcia, Kikz Katika, Miranda Chambers, Fatou Bah , Josh Richards
CREDITS
Director - Charlie Di Placido
Director - J Lloyd
Creative - Calvin George
Executive producer - Matthew Craig
Steadicam - Gary Kent
Dancers - Oriane Serveille, Will West, Mette Linturi, Maikolo Fekitoa , Didde-mie From , Honey Makwana, Belen Mar Leroux, Stefano A Addae, Benjamin Williams, Dylan Mayoral, Zhane Samuels, Naomi Ferne, David Cottle, Samuel Mena Garcia, Kikz Katika, Miranda Chambers, Fatou Bah , Josh Richards
Let’s create something memorable together
Let’s create something memorable together
Let’s create something memorable together
