Coach’s “Wear Your Shine” campaign celebrates authentic self expression by encouraging individuals to overcome self-doubt and embrace their inner brilliance. Choreographed by Emma Portner, the campaign features dynamic dance sequences where performers confront their inner critics, depicted as doubles, through expressive movement.

Portner’s choreography transforms these internal struggles into empowering performances, aligning seamlessly with the campaign's message of personal empowerment through fashion. This collaboration underscores the transformative power of movement in storytelling, highlighting how choreography can amplify a brand's narrative.